Research

So what is the difference between qualitative and quantitative research 1. What is the purpose of qualitative research? Qualitative research is a type of social science research that seeks to gain an understanding of the underlying meanings and motivations behind people’s actions, attitudes, beliefs, and behaviors. This type of research is used to explore various … Read more

So what is the difference between qualitative and quantitative data 1. What is qualitative data? Qualitative data is non-numerical information gathered in an observational or subjective manner. It can be collected through open-ended questions, interviews and focus groups, surveys, field notes and observations. Qualitative data allows for a deeper understanding of how people think, feel, … Read more